Ucard Cloud – Online Business Card Directory

Today I am excited to introduce to you one of the pet projects that I have created with my good friend Aron. An online business card app called UCard.Cloud.

We created Ucard.Cloud as a place online for your friends and clients to get your business card, find your contact details, and keep up to date.

Handing out business cards is a thing of the past, not to mention a waste of time and money. You can’t tell if anyone is paying attention to the details on the card unless they call you directly. They could visit your website 20 times and you wouldn’t know that they were interested.

If you change business, position or location, you have no way of updating your prior contacts. How many times have you given out a business card and not recorded their contact details? It’s all missed opportunity. There must be a better way.

There is.

UCard.Cloud: Where to begin.

Ucard.Cloud has a few different options for marketers.

A free ucard can be created for each domain or business name.

If you want to create a ucard for everyone in your business you will have to buy a Premium License for $33.00 per year. There is no limit to the number of business cards that you create, they just have to be all at the same domain name. This is determined by both the website address and the email address.

If you need to create multiple business cards for multiple domains, like you would if you were part of a marketing agency, then you need to buy an Agency License for $330.00 per year.

Marketing UCard.Cloud

I will concentrate on marketing opportunities for people that register a Ucard. When they register their Ucard, I will promote their Ucard so that they get the most benefit from joining Ucard.cloud

1. Identify a budget.
2. Identify current resources.
3. Identify current marketing processes.
4. Identify how I can do it better.
5. Identify new systems that will add value to my marketing.

1. Identify A Budget.

The budget is established and we have set daily limits on any advertising spend. This is critical. Identify limits that can be measured so that I don’t get any surprises at the end of the journey. If my marketing budget is set too high, without reasonable expectations of revenue, I can dig a deep hole big enough to bury myself in.

2. Identify Current Resources

Being effective and efficient is important. Duplicating resources and process are wasting time and money. I am aware of marketing that is being done by others (nill), so I am now able to create my plan. I will investigate missed opportunities and establish an approach that will allow me to focus on one thing that we can do great.

I have established my role and boundaries so that I can concentrate my efforts in the area required.

3. Identify Current Marketing Process

I am looking at opportunities with Google My Business, backlinks and article content. There is a lot of opportunities because each UCard is unique. The more Ucards that are registered the more marketing will become available to us.

3.1 Ucard.Cloud Website.

The Website is established and has some traffic. It is ranked 27,000,00 with a small number of backlinks and keywords that are appearing on Google search.

We need to focus on getting ucard out to the world which means registering it in places that will build an audience.

3.2 Website SEO Process

1. Identify current business directory Keywords.
2. Optimise the Page Title, make it unique, including Primary Key Word
3. Optimise the Page Meta Data, make it unique, including Primary Key Word
4. Optimise the Page Structured Data, make it unique, including Primary Key Word
5. Page length to be 1000+ words with 2% keywords and associated variants.
6. The page URL should include the Primary Key Word
7. Page Structure to include h1, h2, h3, h4…
8. Structured Data to be included in the header
9. AMP markup to be included
8. Include a form with a call to action – or contact details on each page.
8. Include internal links
9. Images to include alt attributes with associated variants of keywords

We need to create some authority pages, with text and keywords identifying our benefits and opportunities. The direction should come from the current page rank and traffic.

3.3 Our marketing aim is to achieve the following:

  • Personalize the Brand.
  • Drive Users to Website.
  • Generate More Traffic.
  • Educate and Create Awareness.
  • Promote Business Culture.

To achieve our aim, we must test, evaluate, and adjust the strategy to be effective and efficient. Concentrating on the text content, the image metadata and the call to action.

3.31. Personalize the Brand

This means that the posts should reflect the business and what people are searching for. Our main focus is on helping the small business people, become aware of our services and understand the benefits of becoming a member.

We have 3 tasks.

  • Become the preferred small business listing directory in Sydney.
  • Drive new business to the website.
  • list on search engines for segments of the small business market.

Segments

  • Artist
  • Electrician
  • Finance
  • Landscape
  • Locksmith
  • Marketing
  • Medical
  • Pest Control
  • Photography
  • Plumber
  • Real Estate
  • Retail
  • Sport
  • Transport
  • Travel
  • Writer

3.32. Drive Users to Website.

Make sure your post has either a call to action with a button or a text link for your followers to follow. Concentrate on predetermined backlinks and appropriate anchor text.

3.33. Generate More Traffic

Backlinks will generate more traffic to your website, but it is important that the value of the backlink matches the destination URL. Our page quality score need to be high. This is achieved by having details and relevant content on each landing page.

3.34. Our Backlink Strategy

Google Sites Strategy

Google Sites and Google My Business boasts incredibly powerful search engine optimization benefits. We will treat Google Sites as a photography journal. All articles should be SEO Optimised and linked back to articles on the website. All other article rules should stay the same.
1. Articles have to be relevant.
2. They must involve the current, live sites.
3. They must be informative.
4. Google Sites should be 90% images with backlinks to original site sections.

Pinterest Strategy

Pinterest is our visual backlink strategy. All images on our site have to be linked to Pinterest. Each image is to follow our SEO Strategy.

Our LinkedIn strategy

Our LinkedIn Strategy is to promote our company page. From there, link to the other articles and stories about Ucard.Cloud.

Google Adwords Strategy

For Google Adwords to be effective and efficient we need the Key Words to properly represent the webpage and the business. If we are trying for keywords that are not appropriate for our SEO, we will end up paying a lot more to be listed and probably get an enquiry for the wrong reasons. We end up wasting our time answering calls to wrong numbers.

Our Google Adwords Strategy is as follows.

1. Identify the keywords that are used by our potential buyers that correctly associate with our website.
2. Identify negative keywords that do not directly associate with our unique business.
3. Create Ad Groups for business directory and business cards categories.
4. Create multiple versions of advertising copy to compare and test the most effective copy.

Video Strategy

Create a professional video library with information and downloads that directly relate to our site.

4. Identify how I can do it better.

Google Adwords requires a Continuous Improvement Program. Google Adwords is an effective marketing tool if you can keep the cost down by removing all negative keywords. The cost can have the most impact on reaching new clients. Every day new keywords are being used and the majority should be included in the negative keyword list.

This will prevent unnecessary expense and improve customer experience. We do not want searches arriving at our page and then clicking the back button because they were expecting different information. We do want people that are searching for our services being able to find our services. If our budget is being spent on the wrong search, we will not be available when the right search is looking for us.

5. Identify new systems that will add value to my marketing.

Tumblr is a great place to build content ideas. Tumblr is not the place for full blog posts. Its niche lies in small, bite-sized pieces of content—think memes, photos, infographics, short blurbs, quotes, etc.

By populating the business details onto Tumblr and creating some clever ad copy, were have a starting point to build on. We need to match articles with the keywords that searchers are looking for.

I need to spend more time producing content that is valuable to our clients. Not technical content with technical terms, but informational content with general terms being used by our potential new small business owners

This document is a work in progress. Ever-changing and being updated with more information.

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