Ucard Cloud Business Network

In December we introduced Ucard.Cloud. A project created with my good friend Aron. Ucard Cloud Business Network. A directory of Cloud Business Cards that collectively work together to promote your business. The Cloud Business Cards are segmented by profession and suburb to help the end user find you online.

A place online for your friends and clients to get your Contact Details, Elevator Pitch and Testimonials. If your circumstances change, you can update your Cloud Business Card and everyone has immediate access to the changes.

what is a Ucard.cloud Business Card

Handing out business cards hasn’t really worked for me, I found them to be a waste of time and money. You can’t tell if anyone is paying attention to the details on the card unless they call you directly. They could look at your paper card 20 times and you wouldn’t know that they were interested or if they had a question.

If you change business, position or location, you have no way of updating your prior contacts. How many times have you given out a business card and not recorded their contact details? It’s all missed opportunity. There must be a better way.

UCard.Cloud

Ucard.Cloud has a few different options. As a business directory, you should list your business with a free ID card. Your ID Card will appear in a Category and Suburb Search. Each free ID card needs a new email address and mobile phone number.

If you want to have more features, create a Cloud Business Card. A Cloud Business Card includes a landing page that you can send from your phone via SMS, Email and Facebook Messenger. It has a QR-Code to share at conferences and meetings. The landing page can replace your current website.

Marketing UCard.Cloud

When you register your Cloud Business Card, I will promote your business to get the most benefit and customer Interaction.

Find A Ucard

Identify Current Marketing Process

I am looking at opportunities with Google My Business, backlinks and article content. We will look at your competition and find opportunities to market your business better. Information that we research.

1. Identify current business directory Keywords.
2. Make your Business Name the Primary Title.
3. Optimise the Page Meta Data, to include your Business Name and Profession
4. Optimise the Page Structured Data, to include Location and Profession
5. The page URL should include the Primary Key Word
7. Page Structure to include h1, h2, h3,
8. Include a contact form.
8. Include internal links to category and suburb.
9. Images to include alt attributes with associated variants of keywords

Current Category Segments

  • Artist
  • Electrician
  • Finance
  • Landscape
  • Locksmith
  • Marketing
  • Medical
  • Pest Control
  • Photography
  • Plumber
  • Real Estate
  • Retail
  • Sport
  • Transport
  • Travel
  • Writer

3.34. Our Backlink Strategy

Google My Business Strategy

Google My Business boasts incredibly powerful search engine optimisation benefits. We will treat Google My Business as a photography journal.

Pinterest Strategy

Pinterest is our visual backlink strategy. All images on our site have to be linked to Pinterest. Each image is to follow our SEO Strategy.

Our LinkedIn strategy

Our LinkedIn Strategy is to promote our company page. From there, link to the other articles and stories about Ucard.Cloud.

Google Adwords Strategy

For Google Adwords to be effective and efficient we need the Key Words to properly represent the webpage and the business. If we are trying for keywords that are not appropriate for our SEO, we will end up paying a lot more to be listed and probably get an enquiry for the wrong reasons. We end up wasting our time answering calls to wrong numbers.

Our Google Adwords Strategy is as follows.

1. Identify the keywords that are used by our potential buyers that correctly associate with our website.
2. Identify negative keywords that do not directly associate with our unique business.
3. Create Ad Groups for business directory and business cards categories.
4. Create multiple versions of advertising copy to compare and test the most effective copy.

More Improvements

Get the most out of your Cloud Business Card.

Include your Elevator Pitch. Imagine being able to send a link to your elevator pitch and getting immediate results from all of your customers.

JR Burns Plumbing Five Dock NSW

Today we are going to update our online marketing strategy for my friends at JR Burns Plumbing.

Any plumbing business needs customers to create cash flow. If you don’t have a continuous flow of new customers calling , emailing and visiting your website, future business will slow down and dry up. There is more to plumbing than unblocking the sink, we need to share our experience and introduce ideas to customers, so they know how we can help.

I would like to introduce you to JR Burns Plumbing, Five Dock NSW.

One early morning, I was checking my email and found a message from Jamie Burns, the owner of JR Burns Plumbing. A friend of, Neil Smith from The Foot Alignment Clinic had passed on my details.

I gave Jamieson a call and the conversation was very professional. Jamie was looking for opportunities to increase his domestic plumbing sales. He has a website that seemed to be active and functional, but, it wasn’t generating business. The question was asked, “could I help?” Jamieson seemed like a good genuine bloke so I agreed to look into it and see if there was a way that I could help.

I found that his website was working well from a google indexing point of view. It has a lot of content but this, unfortunately, disproves the adage, ” If you build it they will come”.

Doing a site:jrburnsplumbing.com.au search showed 15 pages indexed on Google. (Just an update on that, we have created more content and increased the word count on the pages). So it seemed most of the important service pages were indexed and should be generating traffic. So whats going on?

Lets look at what Plumbers Do!

PLUMBER

  • Plumber
  • Gas Fitter
  • Gas Plumber
  • Emergency Plumber
  • Leak Detection And Repair
  • gas fitter

GAS FITTER

  • GAS FITTER
  • Gas fitter
  • Gas plumber
  • Gas leaks detection & repair
  • Gas safety check
  • Gas installation
  • Gas bayonet installation

DRAINS

  • DRAINAGE
  • Blocked Pipes
  • Blocked Sinks
  • Blocked Toilet
  • Blocked Waste Pipes
  • Blocked Shower Drain

HOT WATER

  • Hot water systems
  • Gas hot water systems
  • Electric hot water systems
  • Instant hot water systems
  • Instant gas hot water systems
  • Instant electric hot water systems

RENOVATIONS

  • Bathroom Renovations
  • Laundry Renovation
  • Appliance Installation
  • Dishwasher Installation
  • Toilet Installation
  • Washing Machine Installation
  • Outdoor Kitchen Installation

I did a generic keyword search for “JR Burns Plumbing” and immediately found an issue. JR Burns Plumbing is so popular on the internet with every trade service provider page, that the key trade service providers were being listed first. The competition in the plumber marketing space is immense.

Optimise JR Burns Plumbing: Where to begin.

I will concentrate on The Domestic Plumbing Business and use the information to further develop the other commercial and new build plumbing opportunities.
My marketing approach will include the following.

1. Identify a budget.
2. Identify current resources.
3. Identify current marketing processes.
4. Identify Competition.
5. Identify how I can do it better.
6. Identify new systems that will add value to my marketing.

Jamieson Burns
JR Burns Plumbing
Ucard.Cloud ID Card

Our marketing process for JR Burns Plumbing will include the following:

Ucard.cloud will be the focus of our marketing funnel and list building program.

Jamie will be able to send his Ucard out to prospective clients from his mobile phone and this will in turn bring new viewers to his sales funnel.

3.1 JR Burns Plumbing Website.

The Website is reasonably indexed. It is registering on Google search but it is not getting an active response from a “Call to Action” form on the front page. All pages and images are optimised but not for the best keywords that the public is searching for.
We need to give our customers a better user experience by identifying clearly what we do and how we can help. We will be following a plumbing SEO process as follows.

3.2 Website SEO Process

1. Identify Primary Plumbing Keywords for each page.
2. Optimise our Page for Business Name, Suburb and Plumbing Keyword.
3. Optimise the Page Meta Data, to include Business Name, Suburb and Keyword.
4. Optimise the Page Structured Data, to include Business Name, Suburb and Keyword
5. The page URL should include the Primary plumbing Keyword
6. Page Structure to include h1, h2, h3,
7. Include a form with a call to action – or contact details on each page.
8. Include internal links
9. Images to include alt attributes with associated variants of keywords

Social Marketing:

  • Personalize the Brand.
  • Drive Users to Website.
  • Generate More Traffic.
  • Educate and Create Awareness.
  • Promote Business Culture.

To achieve our aim, we must have a plumbing focus with the correct words and descriptions from the client point of view. We must test, evaluate, and adjust the strategy to be effective and efficient.

All of this really sounds difficult. But it isn’t. When we look at a Facebook post, it is broken into a few areas. The Text Content, The Image and The Call to action.

3.31. Personalize the Brand

This means that the posts should reflect JR Burns Plumbing. Our main focus is on helping people become aware of the services that are available. Our focus on Facebook should be presenting to our followers and their friends. A referral is better than a cold call.

Present our business in a social way, focusing on a CBA (Customer Buying Advantage).

What does all this mean and how do you translate this information into a Facebook post. Well, I know what not to do. Everyone knows what a plumber is, so we don’t have to waste time and money on explaining the business.

We have 2 tasks.

  • Associate domestic plumbing in Five Dock NSW with JR Burns Plumbing
  • Drive users to our website with links, #tags and references.

Facebook Rules:

  • Articles have to be relevant.
  • Articles must involve the #plumbing
  • Articles must be informative and social.
  • Facebook is social, not a direct sales platform. Continuous sales pitching is bad for business.

3.32. Drive Users to Website.

Make sure your post has either a call to action with a button or a text link for your followers to follow. Search online for examples of “plumbing Memes and Call to action” to get some ideas on what’s possible.

3.33. Generate More Traffic

Backlinks will generate more traffic to your website, but, the presentation of your social media article can be more effective if they make the user want to take part. Be creative.

An example is this.

Jr Burns plumbing - Toilet Smells

I have 5 steps to stopping the smell in the bathroom. 1,2,3,4,5.
Click the [download] to get the top five steps to help your business

3.34. Educate and Create Awareness

How-to manuals are the most common download on the internet? People want detailed instruction on how to do everything. Ebooks in most cases are PDF files that are downloaded from a website. I will use Ebook search and download to educate and create awareness of JR Burns Plumbing.

The first step is to create a Capability Statement. Capability Statements are one page resumes on what the you can do, what your staff can do and what your products can do. They become a takeaway for your clients to review later offline.

3.35. Promote Business Culture

What is the culture of the organisation? I need to spend more time with the team to get to know more about JR Burns Plumbing.

JR Burns Plumbing – Pinterest Strategy

Pinterest is our visual backlink strategy. All images on our site have to be linked to Pinterest. Each image is to follow our SEO Strategy.

JR Burns Plumbing – Our LinkedIn strategy

Our LinkedIn Strategy is to promote Jamieson. From there, link to the other articles and stories about JR Burns Plumbing.

JR Burns Plumbing Google Adwords Strategy

For Google Adwords to be effective and efficient we need the Keywords to properly represent the webpage and the business. If we are trying for keywords that are not appropriate for our plumbing SEO, we will end up paying a lot more to be listed and probably get an enquiry for the wrong reasons. We end up wasting our time answering calls to wrong numbers. I’ll explain this problem later in more detail.

Our Google Adwords Strategy is as follows.

1. Identify the keywords that are used by our clients that correctly associate with our website.
2. Identify negative keywords that do not directly associate with our unique business.
3. Create Ad Groups for Plumbing Categories and Location
4. Create multiple versions of advertising copy to compare and test the most effective copy.

JR Burns Plumbing Video Strategy

Create professional video library with information and downloads that directly relate to our products and services. How to Videos on Plumbing basics that will put JR Burns Plumbing top of mind when they need help.

4. Identify how I can do it better.

Social Media and Google Adwords. Jamieson doesn’t seem to have an effective social media strategy, and he is not using Google Adwords effectively to promote his business.

Google Adwords require a Continuous Improvement Program. Google Adwords are an effective marketing tool if you can keep the cost down by removing all negative keywords. The cost can have the most impact on reaching new clients. Every day new keywords are being used and the majority should be included in the negative keyword list.

This will prevent unnecessary expense and improve customer experience. We do not want searches arriving at our page and then clicking the back button because they were expecting different information. We do want people that are searching for our services being able to find our services. If our budget is being spent on the wrong search, we will not be available when the right search is looking for us.

JR Burns Coffee Mug
5. Identify new systems that will add value to my marketing.

I found that Facebook has generated a generic and blank JR Burns Plumbing business page. It was waiting to be claimed so I processed the appropriate application. This involves confirming with Facebook that you own the page by getting their automated service to call a phone number published on your website. When ownership is proven you have admin rights to the page and can make the most out of what Facebook has to offer.

By populating the business details onto the Facebook page and create some clever ad copy, were have a starting point to build on. In 2 weeks we have 40 followers and now appear as number 4 on a google search for JR Burns Plumbing.

We need to match articles with the keywords that searchers are looking for. I need to spend more time producing content that is valuable to our clients. Not technical content with technical terms, but informational content with general terms being used by our clients. There is no value is producing technical articles aimed at plumbers when our clients won’t use the words or search terms.

This document is a work in progress. Ever-changing and being updated with more information.

TAKE YOUR BUSINESS TO NEW HEIGHTS

Young businesswoman with wavy hair talking by smartphone while sitting by computer monitor in office

WHERE DO YOU START?

Get a clear vision!

A new business takes a lot of work to go from “Good Idea” to “Being a Business”. We would love to help. Get your idea from your head onto paper. Ask your self “What, When, Where, Why, How and Who?”

What will you need? When will you need it by? Where can you get help with that? Why do I need it? How can I get it done? Who can I ask to help with that?

New Business Project Plan.

Our links to Government Small Business Guides and Support.

Other Articles: Learn More…

Ison Upholstery Seven Hills

Today we are going to create a marketing strategy for Ison Upholstery – Seven Hills NSW.

Ison Upholstery Logo

About Ison Upholstery

Unit 17/ 35 Foundry Rd, Seven Hills NSW 2147

Re Upholster All Types Of Commercial & Domestic Furniture.

We specialise in custom made lounges. We have a unique business in that we not only cover and renovate furniture, we also specialise in custom made lounges and like to suit our client’s needs. Together with our prompt, efficient, personalised quoting system. We have a showroom with a comprehensive range of quality fabrics and furniture to be viewed.

Project Milestones:
1. Identify a marketing budget.
2. Identify current resources.
3. Identify current marketing processes.
4. Identify how I can do it better.
5. Identify new systems that will add value to Ison Upholstery.

Marketing Costs and Budgets

IDENTIFY A MARKETING BUDGET

Marketing budgets as a percentage of the overall firm budget has remained relatively steady over the past several years. Consistent with the increase in marketing budgets overall, marketing budgets have reached 11.3% in 2020, according to the February 2020 CMO Survey.

Costs for inclusion to the Marketing Budget

  • Logo Design
  • Website Design
  • Domain Name Registration
  • Domain Name Hosting
  • Website Hosting and Security
  • Website Backup
  • Email Hosting
    • Email Marketing costs
  • SEO Marketing
    • Article Creation
    • Video Creation
    • Banner Ad creation
    • SEO and Article Research
  • Social Media Marketing
    • Article Creation
    • Facebook PPC
    • Monitoring Instagram, Twitter, Linkedin and Facebook
  • Print Media Marketing
    • Direct Marketing – mailbox drops
    • Poster and Pointer Signs
    • Uniforms and Embroidery

IDENTIFY CURRENT RESOURCES

Being effective and efficient is essential. Duplicating resources and process are wasting time and money. I am aware of the marketing that others are doing, so I can create my plan. I have established my role and boundaries so that I can concentrate my efforts in the area required.

IDENTIFY CURRENT MARKETING PROCESSES

Current Marketing Processes for Ison Upholstery include:

Business Style Guide – Identity and Brand Standards

The Ison Upholstery Brand is more than a logo, a colour, or a typeface. It is the total experience a customer will have when they interact with Ison Upholstery. Consistency and coordination is essential to build brand equity, and for this reason, standards and marketing schedules are to be maintained.

Who is impacted by maintaining a brand style guide and standard?

The Ison Upholstery brand style guide serves as a resource to help employees project the desired image established by the business’s founders. 

Customers of Ison Upholstery can have confidence that they will consistently achieve established results through guidelines and systems. Creating a brand visual identify is the beginning. To complete the task, standards are needed to guarantee the results and expectations.

Guidelines:
Logo:

Ison Upholstery Icon and Logo
Ison Upholstery Banner Text
Ison Upholstery Logo and Banner text.

Brand Colours:
The Red Colour is #BE273A
Background I & U is #D2D3D5
Large Text Colour: Black #231F20
Small Fond Text Colour: #BF283B
The Grey Border: #6E7679
White Background: FFFFFF

Typography:
Font Large Black: Impact | 144pt | Black | #231F20
Font Small Red: sans-serif | 24pt | Red | #BF283B
Body Text: sans-serif | 14pt | Black | #000000

Website Standards

About Us!

About Section
Business History and Time Line
Mission Statement
Vision Statement

Main Content

What, When, Where, Why and How we do business.

Contact Us!

Paul Ison - Ison Upholstery-ID

Show all methods of contact.

Site location,
Physical Shop address,
phone,
facebook and
website contact forms.

In the case of Ison Upholstery, use the following Contact information.

Unit 17/ 35 Foundry Rd,
Seven Hills NSW 2147

The Approval Process

All Ison Upholstery Marketing and Branding changes require approval before use. Specifically, catalogues, direct mail, trade shows, video production, collateral, web content, presentation templates, signage and vehicle labelling.

Electrician articles of interest

Easily Create a Network Using Your Home’s Electrical Wiring.

Do you want to create a network in your home or office without having to pull wires through the walls? Do you want to improve the coverage of your wireless network easily? Then you should know about Netgear’s Powerline Network Adapters.

For the best reliability and network performance – talk to your local electrician. Power line adapters may get you out of trouble, but the best performance will be achieved by cat6 cabling or a fibre network.

Power line adapters let you create an network using the electrical wiring in the walls of your home or office. Yes, this may sound odd. I was skeptical at first, but this technology has been through several generations and works well now. You can read about the history and how this works in this Wikipedia article. Netgear is not the only company that makes such products. A bunch of companies make products that are, supposedly, interoperable and all comply with the HomePlug standards.

Read More …


Category: Electrician

Below are links to Featured Electrician Id Cards. Click the ID Card to open the online business card. You can share the online business card from your phone via SMS or email. If you would like to suggest a new ID Card please use the contact us form.

How to Easily Extend Your Home Network with Powerline Networking

Running new wires and physically extending your home network in existing construction is a hassle at best and a nightmare at worst. You don’t need to fish cable and tear up drywall to run new cable; you can use your home’s electrical wiring as a high speed home network. Read on as we show you how.

For the best reliability and network performance – talk to your local electrician. Power line adapters may get you out of trouble, but the best performance will be achieved by cat6 cabling or a fibre network.

Ucard Cloud Electrician Category

What Is Powerline Networking?

Most of us think of the electrical wiring in our homes as a one-trick pony (albeit with a very valuable trick): the wires deliver the power that makes modern life possible and very comfortable. There’s another trick those very wires are capable of, though, and when you’re dreading the thought of running network cable through your walls, punching holes in the drywall for new drops, and otherwise spending a weekend (or longer) on a network renovation it can be a real life saver.

Read More …


5 NETWORKING TIPS AND TRICKS FOR ELECTRICIANS

There’s no denying that marketing your business reaps rewards. As long as you do it effectively of course. A surprisingly large part of working as an electrician is networking with colleagues, competitors and the wider community. After all, you never know who may need to call on you in the future. Isn’t it better that they have a positive impression of you?

Ucard Cloud Electrician Category

It may not seem like it, but for many people out there, networking does not come easily. It can be a difficult concept to grasp – going into a room filled with strangers and talking about yourself can be downright stressful and even frightening at times. But there are some little things you can do to increase your confidence and in turn, your chances of networking effectively.

Read More …


what is a Ucard.cloud Business Card

Powerline adapter versus ethernet and wifi

I was involved in a recent discussion on “running systems over power line adapters”. My previous experience of using power line based ethernet adapters was terrible, unreliable and affected by other equipment connected to the circuit. Intermittent networking problems with a powerline device connected to the network became the obvious point of concern, and we were determined to find a way of cabling around the issue.

Read More …

Internet, WIFI and Your Local Electrician

The Internet is so essential to everyday lives, how we have changed over the last 15 years. If you can remember the sound that your modem use to make when connecting via dialup, you know what I mean.

Read More …

Wizard Security Marketing Plan

I would like to introduce you to Wizard Security. Kevin Pace from Pace Electrical Pty Ltd has decided to separate his domestic security business from the Pace Electrical Business and in doing so has created Wizard Security.

Wizard Security is able to market the hardware directly to the public and assist with installation if needed.

The advantage that you have with Wizard Security is the vast experience and background of Pace Electrical behind the brand.

Marketing Wizard Security

1. Identify a budget.
2. Identify current resources.
3. Identify current marketing processes.
4. Identify how I can do it better.
5. Identify new systems that will add value to my marketing.

1. Identify A Budget.

The budget is established and we have set daily limits on any advertising spend. This is critical. Identify limits that can be measured so that I don’t get any surprises at the end of the journey. If my marketing budget is set too high, without reasonable expectations of revenue, I can dig a deep hole big enough to bury myself in.

2. Identify Current Resources

Being effective and efficient is important. Duplicating resources and process are wasting time and money. I am aware of marketing that is being done by others (nill), so I am now able to create my plan. I will investigate missed opportunities and establish an approach that will allow me to focus on one thing that we can do great.

I have established my role and boundaries so that I can concentrate my efforts in the area required.

3. Identify Current Marketing Process

I am looking at opportunities with Google My Business, backlinks and article content. There is a lot of opportunity for Wizard Security.

3.1 Wizard Security Website.

The Website is new and has no traffic. That means that it is only up from here.

We need to focus on getting Wizard Security out to the world which means registering it in places that will build an audience.

3.2 Website SEO Process

1. Identify current business directory Keywords.
2. Optimise the Page Title, make it unique, including Primary Key Word
3. Optimise the Page Meta Data, make it unique, including Primary Key Word
4. Optimise the Page Structured Data, make it unique, including Primary Key Word
5. Page length to be 1000+ words with 2% keywords and associated variants.
6. The page URL should include the Primary Key Word
7. Page Structure to include h1, h2, h3, h4…
8. Structured Data to be included in the header
9. AMP markup to be included
8. Include a form with a call to action – or contact details on each page.
8. Include internal links
9. Images to include alt attributes with associated variants of keywords

We need to create some authority pages, with text and keywords identifying our benefits and opportunities. The direction should come from the current page rank and traffic.

3.3 Our marketing aim is to achieve the following:

  • Personalize the Brand.
  • Drive Users to Website.
  • Generate More Traffic.
  • Educate and Create Awareness.
  • Promote Business Culture.

To achieve our aim, we must test, evaluate, and adjust the strategy to be effective and efficient. Concentrating on the text content, the image metadata and the call to action.

3.31. Personalize the Brand

This means that the posts should reflect the business and use the words that people are searching for. Our main focus is on providing domestic security solutions to home and small office users. Commercial users and construction sites will need custom security solutions provided by Pace Electrical Pty Ltd

We have 3 tasks.

  • Become a preferred security solution provider.
  • Drive new business to the website.
  • list on search engines for segments of the security market.

3.32. Drive Users to Website.

Make sure your post has either a call to action with a button or a text link for your followers to follow. Concentrate on predetermined backlinks and appropriate anchor text.

3.33. Generate More Traffic

Backlinks will generate more traffic to your website, but it is important that the value of the backlink matches the destination URL. Our page quality score needs to be high. This is achieved by having details and relevant content on each landing page.

3.34. Our Backlink Strategy

Google Sites Strategy

Google Sites and Google My Business boasts incredibly powerful search engine optimization benefits. We will treat Google Sites as a photography journal. All articles should be SEO Optimised and linked back to articles on the website. All other article rules should stay the same.
1. Articles have to be relevant.
2. They must involve the current, live sites.
3. They must be informative.
4. Google Sites should be 90% images with backlinks to original site sections.

Pinterest Strategy

Pinterest is our visual backlink strategy. All images on our site have to be linked to Pinterest. Each image is to follow our SEO Strategy.

Our LinkedIn strategy

Our LinkedIn Strategy is to promote our company page. From there, link to the other articles and stories about Wizard Security.

Google Adwords Strategy

For Google Adwords to be effective and efficient we need the Key Words to properly represent the webpage and the business. If we are trying for keywords that are not appropriate for our SEO, we will end up paying a lot more to be listed and probably get an enquiry for the wrong reasons. We end up wasting our time answering calls to wrong numbers.

Our Google Adwords Strategy is as follows.

1. Identify the keywords that are used by our potential buyers that correctly associate with our website.
2. Identify negative keywords that do not directly associate with our unique business.
3. Create Ad Groups for business directory and business cards categories.
4. Create multiple versions of advertising copy to compare and test the most effective copy.

Video Strategy

Create a professional video library with information and downloads that directly relate to our site.

4. Identify how I can do it better.

Google Adwords requires a Continuous Improvement Program. Google Adwords is an effective marketing tool if you can keep the cost down by removing all negative keywords. The cost can have the most impact on reaching new clients. Every day new keywords are being used and the majority should be included in the negative keyword list.

This will prevent unnecessary expense and improve customer experience. We do not want searches arriving at our page and then clicking the back button because they were expecting different information. We do want people that are searching for our services being able to find our services. If our budget is being spent on the wrong search, we will not be available when the right search is looking for us.

5. Identify new systems that will add value to my marketing.

Tumblr is a great place to build content ideas. Tumblr is not the place for full blog posts. Its niche lies in small, bite-sized pieces of content—think memes, photosinfographics, short blurbs, quotes, etc.

By populating the business details onto Tumblr and creating some clever ad copy, were have a starting point to build on. We need to match articles with the keywords that searchers are looking for.

I need to spend more time producing content that is valuable to our clients. Not technical content with technical terms, but informational content with general terms being used by our potential new small business owners

This document is a work in progress. Ever-changing and being updated with more information.

Kevin Pace – Pace Electricial Pty Ltd

Today we are going to create an online marketing strategy for Kevin Pace and Pace Electrical Pty Ltd

I have been working with a plumbing friend Jesse of Allworks Plumbing and he asked if I was able to help a friend of his get started with a website and marketing. We already look after a few electricians, but they work in a different location and in a different part of the industry, so there would be minimal cross-over or impact on my current clients.

I called Kevin Pace, from Pace Electrical Pty Ltd to have a chat. Nice young guy with business plan dedicated to the Commercial Electrical field. Kevin concentrates on commercial sites and also construction site security.

Construction Site Security

We decided to come up with an online marketing strategy for Commercial Electrician and Construction Site Security. I refer to Commercial Electrician , because the words and phrases needed to show up in a google search have to match what the clients or prospective clients of Kevin’s business are looking for.

It’s important that when we are looking for Commercial Electrical terms that they are used by the clients, not just the tradesmen. The best way to learn this is to look at their competition and try to understand what is successful for them and what is not.

Pace Electrical SEO: Where to begin.

I will review the current website and identify their competition. I will research the terms used and try to match the terms on other commercial electrician sites.

My marketing approach will include the following.

1. Identify a budget.
2. Identify current resources.
3. Identify current marketing processes.
4. Identify how I can do it better.
5. Identify new systems that will add value to my marketing.

1. Identify A Budget.

The budget is established and we have set daily limits on any advertising spend. This is critical. Identify limits that can be measured so that I don’t get any surprises at the end of the journey. If my marketing budget is set too high, without reasonable expectations of revenue, I can dig a deep hole big enough to bury myself in.

2. Identify Current Resources

Being effective and efficient is important. Duplicating resources and process are wasting time and money. I am aware of marketing that is being done by others, so I am now able to create my plan. We have established commitments for social media and Google Adwords? I don’t control or have access to the website, but I can give feedback to the current developers to make changes.

I have established my role and boundaries so that I can concentrate my efforts in the area required.

3. Identify Current Marketing Process

Current marketing for Pace Electrical Pty Ltd will include the following:
The website, Facebook, Google Sites (Google My Business), Pinterest, A business page on LinkedIn, Google Adwords, Vimeo and YouTube.

3.1 Pace Electrical Pty Ltd Website.

The Website is new with no traffic. It has no regular users and no backlinks. It is registering on Google Search but it is not getting enough organic traffic for an active response from a “Call to Action” form on the front page. There are pages and images on the site and the site is optimized for mobile use.

There are some internal SEO changes that need to be fixed, relating to meta tags and descriptions pointing to the old office location and I have sent this information through to the developer. We will be following our electrical SEO process as follows.

3.2 Electrical SEO Process

1. Identify electrical and electrician Keywords for each page
2. Optimise the Page Title, make it unique, including Primary Key Word
3. Optimise the Page Meta Data, make it unique, including Primary Key Word
4. Optimise the Page Structured Data, make it unique, including Primary Key Word
5. Page length to be 1000+ words with 2% keywords and associated variants.
6. The page URL should include the Primary Key Word
7. Page Structure to include h1, h2, h3, h4…
8. Structured Data to be included in the header
9. AMP markup to be included
8. Include a form with a call to action – or contact details on each page.
8. Include internal links
9. Images to include alt attributes with associated variants of keywords

3.3 Our aim with Facebook is to achieve the following:

  • Personalize the Brand.
  • Drive Users to Website.
  • Generate More Traffic.
  • Educate and Create Awareness.
  • Promote Business Culture.

To achieve our aim, we must test, evaluate, and adjust the strategy to be effective and efficient. All of this really sounds difficult. But it isn’t. When we look at a Facebook post, it is broken into a few areas. The Text Content, The Image and The Call to action.

3.31. Personalize the Brand

This means that the posts should reflect the electrical SEO and identify the new location of Pace Electrical Pty Ltd. Our main focus is on helping future clients, become aware of our services. Our focus on Facebook should be to present to the friends of our followers. A referral is better than a cold call.

Present our business in a social way, focusing on Commercial Electrician and Blue Mountains. What does all this mean and how do you translate this information into a Facebook post.

We have 3 tasks.

  • Become the preferred electrician in Blue Mountains.
  • Drive new customers to our site.
  • List on search engines for clients trying to find our electrical services.

Facebook Rules:

  • Articles have to be relevant.
  • Articles must involve electrical and Commercial
  • Articles must be informative and social.
  • Facebook is social, not a direct sales platform. Continuous sales pitching is bad for business.

3.32. Drive Users to Website.

Make sure our post has either a call to action with a button or a text link for your followers to follow. Search online for examples of “electrician Blue Mountains” to find the competition and preferred keywords.

3.33. Generate More Traffic

Backlinks will generate more traffic to your website, but, the presentation of your social media articles can be effective if they make the user want to take part.

Be creative. This image is our cover page for Searchonline’s Ucard.

Search online for your passion

3.34. Educate and Create Awareness

How-to manuals are the most common download on the internet? People want detailed instruction on how to do everything. Ebooks in most cases are PDF files that are downloaded from a website. I will use Ebook search and download to educate and create awareness of Pace Electrical Pty Ltd.

3.35. Promote Business Culture

What is the culture of the organisation? As the site grows over time, the culture of the site will be visible and we will be able to engage more in the culture.

3.36. Our Backlink Strategy

Pace Electrical Pty Ltd – Google Sites Strategy

Google Sites (Google My Business) boasts incredibly powerful search engine optimization benefits. We will treat Google Sites as a photography journal. All articles should be electrical SEO Optimized and linked back to articles on the website. All other article rules should stay the same.
1. Articles have to be relevant.
2. They must involve the trades.
3. They must be informative.
4. Google Sites should be 90% images with backlinks to original site sections.

Pace Electrical Pty Ltd – Pinterest Strategy

Pinterest is our visual backlink strategy. All images on our site have to be linked to Pinterest. Each image is to follow our SEO Strategy.

Pace Electrical Pty Ltd – Our LinkedIn strategy

Our LinkedIn Strategy is to promote our company page. From there, link to the other articles and stories about Pace Electrical Pty Ltd.

Pace Electrical Pty Ltd Google Adwords Strategy

For Google Adwords to be effective and efficient we need the Key Words to properly represent the webpage and the business. If we are trying for keywords that are not appropriate for our SEO, we will end up paying a lot more to be listed and probably get an enquiry for the wrong reasons. We end up wasting our time answering calls to wrong numbers.

Our Google Adwords Strategy is as follows.

1. Identify the keywords that are used by our potential members that correctly associate with our website.
2. Identify negative keywords that do not directly associate with our unique business.
3. Create Ad Groups for business directory and business cards categories.
4. Create multiple versions of advertising copy to compare and test the most effective copy.

Pace Electrical Pty Ltd Video Strategy

Create professional video library with information and downloads that directly relate to our site. How to Videos on using the site that will put Pace Electrical Pty Ltd top of mind when they need help.

4. Identify how I can do it better.

Google Adwords require a Continuous Improvement Program. Google Adwords are an effective marketing tool if you can keep the cost down by removing all negative keywords. The cost can have the most impact on reaching new clients. Every day new keywords are being used and the majority should be included in the negative keyword list.

This will prevent unnecessary expense and improve customer experience. We do not want searches arriving at our page and then clicking the back button because they were expecting different information. We do want people that are searching for our services being able to find our services. If our budget is being spent on the wrong search, we will not be available when the right search is looking for us.

Create a backlink and online business card with ucard.cloud

5. Identify new systems that will add value to our marketing.

By populating the business details onto the Facebook page and creating some clever ad copy, were have a starting point to build on. We need to match articles with the keywords that searchers are looking for. I need to spend more time producing content that is valuable to our clients. Not technical content with technical terms, but informational content with general terms being used by our potential new electrical customers.

This document is a work in progress. Ever-changing and being updated with more information.

Merit Homes – luxury home builders

Today we are going to create an online marketing strategy for Merit Homes. Merit Homes is a luxury home builder at 5 Sandlands Street, Kellyville NSW 2155. They have beautiful, amazing homes with single and dual occupancy designs.

Merit Homes Dual Occupancy Page Banner

I have been working with Viloun Keomoungkhoun for many years. When he took a position with Merit Homes, he gave me a call to meet Darren the General Manager about the current website and marketing that they have been doing.

I did some research on the site and found that the current web design guys were doing a very nice job. I said that he should not change what he is doing, keep these guys working. There were some opportunities that we could investigate and I would pass them onto his current design team

Optimise Merit Homes: Where to begin.

I will concentrate on marketing opportunities to pass on. Anything that I find, I will highlight to his current team. My marketing approach will include the following.

1. Identify a budget.
2. Identify current resources.
3. Identify current marketing processes.
4. Identify how I can do it better.
5. Identify new systems that will add value to my marketing.

1. Identify A Budget.

The budget is established and we have set daily limits on any advertising spend. This is critical. Identify limits that can be measured so that I don’t get any surprises at the end of the journey. If my marketing budget is set too high, without reasonable expectations of revenue, I can dig a deep hole big enough to bury myself in.

2. Identify Current Resources

Being effective and efficient is important. Duplicating resources and process are wasting time and money. I am aware of marketing that is being done by others, so I am now able to create my plan. I will investigate missed opportunities and establish an approach that will allow me to focus on one thing that we can do great.

I have established my role and boundaries so that I can concentrate my efforts in the area required.

3. Identify Current Marketing Process

I am looking at opportunities with Google My Business, backlinks and article content. There is a lot of opportunity with real estate and building that we can identify.

3.1 Merit Homes Website.

The Website is established and has some traffic. It is ranked 12,728,351 with a small number of backlinks and keywords that are appearing on Google search.

We need to focus on one area and make it great.

3.2 Website SEO Process

1. Identify current business directory Keywords.
2. Optimise the Page Title, make it unique, including Primary Key Word
3. Optimise the Page Meta Data, make it unique, including Primary Key Word
4. Optimise the Page Structured Data, make it unique, including Primary Key Word
5. Page length to be 1000+ words with 2% keywords and associated variants.
6. The page URL should include the Primary Key Word
7. Page Structure to include h1, h2, h3, h4…
8. Structured Data to be included in the header
9. AMP markup to be included
8. Include a form with a call to action – or contact details on each page.
8. Include internal links
9. Images to include alt attributes with associated variants of keywords

We need to create some authority pages, with text and keywords identifying our benefits and opportunities. The direction should come from the current page rank and traffic.

3.3 Our marketing aim is to achieve the following:

  • Personalize the Brand.
  • Drive Users to Website.
  • Generate More Traffic.
  • Educate and Create Awareness.
  • Promote Business Culture.

To achieve our aim, we must test, evaluate, and adjust the strategy to be effective and efficient. Concentrating on the text content, the image metadata and the call to action.

3.31. Personalize the Brand

This means that the posts should reflect the business and what people are searching for. Our main focus is on helping the luxury home buyer, become aware of our services.

We have 3 tasks.

  • Become the preferred luxury home builder in Sydney.
  • Drive new business to the website.
  • list on search engines for segments of the luxury home building market.

Segments

  • Luxury Homes.
  • Prestige Homes
  • Dual Occupancy Homes
  • Knockdown and Rebuild

3.32. Drive Users to Website.

Make sure your post has either a call to action with a button or a text link for your followers to follow. Concentrate on predetermined backlinks and appropriate anchor text.

3.33. Generate More Traffic

Backlinks will generate more traffic to your website, but it is important that the value of the backlink matches the destination URL. Our page quality score need to be high. This is achieved by having details and relevant content on each landing page.

Merit Homes Banner
Merit Homes Dual Occupancy Builder

3.34. Our Backlink Strategy

Google Sites Strategy

Google Sites and Google My Business boasts incredibly powerful search engine optimization benefits. We will treat Google Sites as a photography journal. All articles should be SEO Optimised and linked back to articles on the website. All other article rules should stay the same.
1. Articles have to be relevant.
2. They must involve the current, live sites.
3. They must be informative.
4. Google Sites should be 90% images with backlinks to original site sections.

Pinterest Strategy

Pinterest is our visual backlink strategy. All images on our site have to be linked to Pinterest. Each image is to follow our SEO Strategy.

Our LinkedIn strategy

Our LinkedIn Strategy is to promote our company page. From there, link to the other articles and stories about Merit Homes.

Google Adwords Strategy

For Google Adwords to be effective and efficient we need the Key Words to properly represent the webpage and the business. If we are trying for keywords that are not appropriate for our SEO, we will end up paying a lot more to be listed and probably get an enquiry for the wrong reasons. We end up wasting our time answering calls to wrong numbers.

Our Google Adwords Strategy is as follows.

1. Identify the keywords that are used by our potential buyers that correctly associate with our website.
2. Identify negative keywords that do not directly associate with our unique business.
3. Create Ad Groups for business directory and business cards categories.
4. Create multiple versions of advertising copy to compare and test the most effective copy.

Video Strategy

Create a professional video library with information and downloads that directly relate to our site. virtual tours and walkthroughs are a great way of creating a video blog for this site.

4. Identify how I can do it better.

Google Adwords requires a Continuous Improvement Program. Google Adwords is an effective marketing tool if you can keep the cost down by removing all negative keywords. The cost can have the most impact on reaching new clients. Every day new keywords are being used and the majority should be included in the negative keyword list.

This will prevent unnecessary expense and improve customer experience. We do not want searches arriving at our page and then clicking the back button because they were expecting different information. We do want people that are searching for our services being able to find our services. If our budget is being spent on the wrong search, we will not be available when the right search is looking for us.

Contact Us at Merit Homes

5. Identify new systems that will add value to my marketing.

Tumblr is a great place to build content ideas. Tumblr is not the place for full blog posts. Its niche lies in small, bite-sized pieces of content—think memes, photos, infographics, short blurbs, quotes, etc.

By populating the business details onto Tumblr and creating some clever ad copy, were have a starting point to build on. We need to match articles with the keywords that searchers are looking for.

I need to spend more time producing content that is valuable to our clients. Not technical content with technical terms, but informational content with general terms being used by our potential new home owners.

This document is a work in progress. Ever-changing and being updated with more information.

One Vision Electrical | Carlingford Electrician

Today we are going to create a website and marketing strategy for One Vision Electrical – Carlingford NSW

My son Jackson manages a plumbing supply company and knows a lot of tradies, one of his mates is an electrician, Peter. Peter owns One Vision Electrical. Peter was available to help us with our bathroom renovations. He did a great job and was such a nice guy that I wanted to help him out with his business and marketing.

We are not really looking at taking on any new clients, but I thought Peter was worth the effort. Peter’s business is based in Carlingford, so I figured there would not be a geographical conflict with the other electricians that we support.

We already have experience with electrical websites and SEO, so for us it is really a matter of distinguishing One Vision Electrical geographically to Carlingford and surrounding areas.

Our first step in establishing Peter’s business as the go to Carlingford Electricians website, is to cheat by looking at his competition.

The competition for Carlingford Electricians comes from directory listings like yellow pages, oneflare, airtasker and hipages. These sites are difficult to compete with because they have so many links and large advertising budgets. To appear on page one of Google search is not going to be easy.

The advantage that we have is that we can identify the key words that are being used by the competition and find opportunity that the directly listings are not able to take.

One Vision Electrical Website and SEO: Where to begin.

Peter doesn’t have a website. Until now, he has relied on word of mouth and a little bit of Facebook Marketing. So we have to go through the process or registering the domain name, creating the security certificate, registering the DNS via Sucuri Firewall and hosting the website.

We will research the competition for Peter in Carlingford and research the terms and pages that they are showing up for in Google Search.

My marketing approach will include the following.

1. Identify a budget.
2. Identify current resources.
3. Identify current marketing processes.
4. Identify how I can do it better.
5. Identify new systems that will add value to my marketing.

I have established my role and boundaries so it is time to begin.

Peter has provided some local photos and logos for the page.

Web Page Design

1. Identify electrical and electrician Keywords for each page
2. Optimise the Page Title, make it unique, including Primary Key Word
3. Optimise the Page Meta Data, make it unique, including Primary Key Word
4. Optimise the Page Structured Data, make it unique, including Primary Key Word
5. Page length to be 1000+ words with 2% keywords and associated variants.
6. The page URL should include the Primary Key Word
7. Page Structure to include h1, h2, h3, h4…
8. Structured Data to be included in the header
9. AMP markup to be included
8. Include a form with a call to action – or contact details on each page.
8. Include internal links
9. Images to include alt attributes with associated variants of keywords

We will continue with Peter’s Facebook marketing to:

  • Personalize the Brand.
  • Drive Users to Website.
  • Generate More Traffic.
  • Educate and Create Awareness.
  • Promote Business Culture.

To achieve our aim, we must test, evaluate, and adjust the strategy to be effective and efficient. Constantly evaluate where we are and what we have achieved. Use analytics to measure the impact our marketing is having.

  • Become the preferred electrician Carlingford.
  • Drive new customers to our site.
  • List on search engines for clients trying to find our electrical services.

Facebook Rules:

  • The articles have to be relevant.
  • They must involve electrical and Carlingford
  • Articles must be informative and social.
  • Facebook is social, not a direct sales platform. Continuous sales pitching is bad for business.

Drive Users to Website.

Make sure our post has either a call to action with a button or a text link for your followers to follow. Search online for examples of “electrician Carlingford” to find the competition and preferred keywords.

Generate More Traffic

Backlinks will generate more traffic to your website. We will create a ucard for Peter and his business.

Be creative. This image is our cover page for Searchonline’s Ucard.

Search online for your passion

Promote Business Culture

What is the culture of the organisation? As the site grows over time, the culture of the site will be visible and we will be able to engage more in the culture.

Our Backlink Strategy

My first backlink for Peter is to add him to my personal tradies list on trello. I know it wont bring him any real traffic, but it is handy for me when I want to find him easily on my list.

Another location that will bring him some traffic is to create a Ucard business listing. Ucard shows up as a valuable asset for electricians and plumbers or other trades.

onevisionelectrical.com.au – Google Sites Strategy

Google Sites (Google My Business) boasts incredibly powerful search engine optimization benefits. We will treat Google Sites as a photography journal. All articles should be electrical SEO Optimized and linked back to articles on the website. All other article rules should stay the same.
1. Articles have to be relevant.
2. They must involve the trades.
3. They must be informative.
4. Google Sites should be 90% images with backlinks to original site sections.

onevisionelectrical.com.au – Pinterest Strategy

Pinterest is our visual backlink strategy. All images on our site have to be linked to Pinterest. Each image is to follow our SEO Strategy. Ucard.cloud is a great way to list photos and articles on pinterest that link back to your website.

onevisionelectrical.com.au – Our LinkedIn strategy

Our LinkedIn Strategy is to promote our company page. From there, link to the other articles and stories about onevisionelectrical.com.au.

onevisionelectrical.com.au Google Adwords Strategy

For Google Adwords to be effective and efficient we need the Key Words to properly represent the webpage and the business. If we are trying for keywords that are not appropriate for our SEO, we will end up paying a lot more to be listed and probably get an inquiry for the wrong reasons. We end up wasting our time answering calls to wrong numbers.

Our Google Adwords Strategy is as follows.

1. Identify the keywords that are used by our potential members that correctly associate with our website.
2. Identify negative keywords that do not directly associate with our unique business.
3. Create Ad Groups for business directory and business cards categories.
4. Create multiple versions of advertising copy to compare and test the most effective copy.

onevisionelectrical.com.au Video Strategy

Create professional video library with information and downloads that directly relate to our site. How to Videos on using the site that will put onevisionelectrical.com.au top of mind when they need help.

Identify how I can do it better.

Google Adwords require a Continuous Improvement Program. Google Adwords are an effective marketing tool if you can keep the cost down by removing all negative keywords. The cost can have the most impact on reaching new clients. Every day new keywords are being used and the majority should be included in the negative keyword list.

This will prevent unnecessary expense and improve customer experience. We do not want searches arriving at our page and then clicking the back button because they were expecting different information. We do want people that are searching for our services being able to find our services. If our budget is being spent on the wrong search, we will not be available when the right search is looking for us.

Create a backlink and online business card with ucard.cloud

Identify new systems that will add value to our marketing.

By populating the business details onto the Facebook page and creating some clever ad copy, were have a starting point to build on. We need to match articles with the keywords that searchers are looking for. I need to spend more time producing content that is valuable to our clients. Not technical content with technical terms, but informational content with general terms being used by our potential new electrical customers.

This document is a work in progress. Ever-changing and being updated with more information.

Brightworks Electrical Service SEO

Today we are going to create an online marketing strategy for brightworkselectricalservices.com.au

I have been working on the plumbing SEO with Jamieson Burns, from JR Burns Plumbing, when he introduced a friend of his, Peter Horne that own’s Brightworks Electrical Services. Peter was moving his business and needed to inform the world about his changes so that he could keep the customers that he has and develop new customer around the Lake Macquarie area of NSW.

Brightworks Electrical Services is moving to Wangi Wangi, NSW on the central coast near Lake Macquarie.

We decided to come up with an online marketing strategy including electrical SEO. I refer to electrical SEO, because the words and phrases needed to show up in a google search have to match what the clients or prospective clients of Peter’s business are looking for.

It’s important that when we are looking for electrical or electrician terms that they are used by the clients, not just the tradesmen. The best way to learn this is to look at their competition and try to understand what is successful for them and what is not.

Brightworks Electrical Services SEO: Where to begin.

I will review the current website and identify their competition. I will research the terms used and try to match the terms on other sites like ebay, harvey norman, good guys and other electrical supplier sites.

My marketing approach will include the following.

1. Identify a budget.
2. Identify current resources.
3. Identify current marketing processes.
4. Identify how I can do it better.
5. Identify new systems that will add value to my marketing.

1. Identify A Budget.

The budget is established and we have set daily limits on any advertising spend. This is critical. Identify limits that can be measured so that I don’t get any surprises at the end of the journey. If my marketing budget is set too high, without reasonable expectations of revenue, I can dig a deep hole big enough to bury myself in.

2. Identify Current Resources

Being effective and efficient is important. Duplicating resources and process are wasting time and money. I am aware of marketing that is being done by others, so I am now able to create my plan. We have established commitments for social media and Google Adwords? I don’t control or have access to the website, but I can give feedback to the current developers to make changes.

I have established my role and boundaries so that I can concentrate my efforts in the area required.

3. Identify Current Marketing Process

Current marketing for Brightworks Electrical Services will include the following:
The website, Facebook, Google Sites (Google My Business), Pinterest, A business page on LinkedIn, Google Adwords, Vimeo and YouTube.

3.1 Brightworks Electrical Services Website.

The Website is not new but still has no traffic. It has no regular users and few backlinks. It is registering on Google Search but it is not getting enough organic traffic for an active response from a “Call to Action” form on the front page. There are pages and images on the site and the site is optimized for mobile use.

There are some internal SEO changes that need to be fixed, relating to meta tags and descriptions pointing to the old office location and I have sent this information through to the developer. We will be following our electrical SEO process as follows.

3.2 Electrical SEO Process

1. Identify electrical and electrician Keywords for each page
2. Optimise the Page Title, make it unique, including Primary Key Word
3. Optimise the Page Meta Data, make it unique, including Primary Key Word
4. Optimise the Page Structured Data, make it unique, including Primary Key Word
5. Page length to be 1000+ words with 2% keywords and associated variants.
6. The page URL should include the Primary Key Word
7. Page Structure to include h1, h2, h3, h4…
8. Structured Data to be included in the header
9. AMP markup to be included
8. Include a form with a call to action – or contact details on each page.
8. Include internal links
9. Images to include alt attributes with associated variants of keywords

3.3 Our aim with Facebook is to achieve the following:

  • Personalize the Brand.
  • Drive Users to Website.
  • Generate More Traffic.
  • Educate and Create Awareness.
  • Promote Business Culture.

To achieve our aim, we must test, evaluate, and adjust the strategy to be effective and efficient. All of this really sounds difficult. But it isn’t. When we look at a Facebook post, it is broken into a few areas. The Text Content, The Image and The Call to action.

3.31. Personalize the Brand

This means that the posts should reflect the electrical SEO and identify the new location of Brightworks Electrical Services. Our main focus is on helping future clients, become aware of our services. Our focus on Facebook should be to present to the friends of our followers. A referral is better than a cold call.

Present our business in a social way, focusing on Wangi Wangi and Lake Macquarie. What does all this mean and how do you translate this information into a Facebook post.

We have 3 tasks.

  • Become the preferred electrician in Lake Macquarie.
  • Drive new customers to our site.
  • List on search engines for clients trying to find our electrical services.

Facebook Rules:

  • Articles have to be relevant.
  • Articles must involve electrical and Lake Macquarie
  • Articles must be informative and social.
  • Facebook is social, not a direct sales platform. Continuous sales pitching is bad for business.

3.32. Drive Users to Website.

Make sure our post has either a call to action with a button or a text link for your followers to follow. Search online for examples of “electrician Lake Macquarie” to find the competition and preferred keywords.

3.33. Generate More Traffic

Backlinks will generate more traffic to your website, but, the presentation of your social media articles can be effective if they make the user want to take part.

Be creative. This image is our cover page for Searchonline’s Ucard.

Search online for your passion

3.34. Educate and Create Awareness

How-to manuals are the most common download on the internet? People want detailed instruction on how to do everything. Ebooks in most cases are PDF files that are downloaded from a website. I will use Ebook search and download to educate and create awareness of Brightworks Electrical Services.

3.35. Promote Business Culture

What is the culture of the organisation? As the site grows over time, the culture of the site will be visible and we will be able to engage more in the culture.

3.36. Our Backlink Strategy

Brightworks Electrical Services – Google Sites Strategy

Google Sites (Google My Business) boasts incredibly powerful search engine optimization benefits. We will treat Google Sites as a photography journal. All articles should be electrical SEO Optimized and linked back to articles on the website. All other article rules should stay the same.
1. Articles have to be relevant.
2. They must involve the trades.
3. They must be informative.
4. Google Sites should be 90% images with backlinks to original site sections.

Brightworks Electrical Service – Pinterest Strategy

Pinterest is our visual backlink strategy. All images on our site have to be linked to Pinterest. Each image is to follow our SEO Strategy.

Brightworks Electrical Service – Our LinkedIn strategy

Our LinkedIn Strategy is to promote our company page. From there, link to the other articles and stories about Brightworks Electrical Service.

Brightworks Electrical Service Google Adwords Strategy

For Google Adwords to be effective and efficient we need the Key Words to properly represent the webpage and the business. If we are trying for keywords that are not appropriate for our SEO, we will end up paying a lot more to be listed and probably get an enquiry for the wrong reasons. We end up wasting our time answering calls to wrong numbers.

Our Google Adwords Strategy is as follows.

1. Identify the keywords that are used by our potential members that correctly associate with our website.
2. Identify negative keywords that do not directly associate with our unique business.
3. Create Ad Groups for business directory and business cards categories.
4. Create multiple versions of advertising copy to compare and test the most effective copy.

Brightworks Electrical Service Video Strategy

Create professional video library with information and downloads that directly relate to our site. How to Videos on using the site that will put Brightworks Electrical Service top of mind when they need help.

4. Identify how I can do it better.

Google Adwords require a Continuous Improvement Program. Google Adwords are an effective marketing tool if you can keep the cost down by removing all negative keywords. The cost can have the most impact on reaching new clients. Every day new keywords are being used and the majority should be included in the negative keyword list.

This will prevent unnecessary expense and improve customer experience. We do not want searches arriving at our page and then clicking the back button because they were expecting different information. We do want people that are searching for our services being able to find our services. If our budget is being spent on the wrong search, we will not be available when the right search is looking for us.

Create a backlink and online business card with ucard.cloud

5. Identify new systems that will add value to our marketing.

By populating the business details onto the Facebook page and creating some clever ad copy, were have a starting point to build on. We need to match articles with the keywords that searchers are looking for. I need to spend more time producing content that is valuable to our clients. Not technical content with technical terms, but informational content with general terms being used by our potential new electrical customers.

This document is a work in progress. Ever-changing and being updated with more information.