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Web Based Education

SearchOnline (SO) Web Based Education

I am regularly asked what course should be taken or what can I do to get back up to date. I generally say the course has to be online because by the time a syllabus is created and approved at a commercial institution, the software that they are teaching is out of date or being taught to 6-year-olds and you just won’t fit into that class. So to get you past the feeling of loss and despair, I am creating the SearchOnline (SO) Web-Based Education Program.

SearchOnline (S) Web-Based Education will get you street smart and web smart. We will give you the background education that you need to work stuff out. It’s not about cramming for a test anymore, it’s about being able to search the net and filter out the garbage to find the information that you are looking for.

Welcome to your next big learning curve – let the fun begin.

What will we be learning today, tomorrow and for the rest of your life? We are going to learn about information. When I started my training in electronics and computer systems as an apprentice in the Royal Australian Navy, I studied Information Technology. I am still studying it today. It’s about leveraging technology to find the information that you need. I am going to teach you What, When, Where, Why and How to search. When you are finished going through our certification program you will be able to search and find the information that you need.

Lets start by looking at how google search works. Click the images below and listen to Matt Cutts from Google.

Search by Matt Cutts

Search Images

Search For Images. The internet is full of graphics and images, photos and paintings.

How do you find the one! That holy grail of images that will finish your project and push across the line for that “A” that you have always dreamed of. How do you know what you are allowed to do with it?

In this tutorial, we are going to investigate the best way to search for images and the licenses available to you so that you know what you are allowed to use it for.

When you can’t see the trees for the forest. So many images and people uploading images, What do I search for? How do I know what the producer of the image called it?

People are visual creatures. We like to judge immediately and make a decision in seconds. If we have to read 1000 words, there better be a signature at the bottom and include a pay rise. This is why images are so important. To keep the focus, allow the content to be judged immediately and give the right impression. We grow up from a young age reading visual books. Learning from images and adding our own story. We learn the words later.

Getting the right image can make the difference. You can’t judge a book by its cover, but everyone does.

Where can I get the best image?

Searching google images (https://images.google.com/)will give you some great ideas about everything. It’s a great place to learn and get ideas for new projects. Please be careful. If you find the perfect image from Google images, it doesn’t automatically give you a license to be able to reuse the image in your online document. There are classifications and laws behind those classifications that can curdle the milk in your coffee, leaving you a bad taste in your mouth and a lawsuit to follow. Most of the photos and images on the net are subject to copyright. So you have to get permission before you are allowed to use them.

Am I allowed to use it?

Public domain: CC0 is a universal symbol. All copyright laws attached to this image or document have been waived. If you see an image with CC0 attached, you are allowed to use it in any way you see fit. You can change it, print it, embroid it onto a shirt and sell the shirt. You can add it to a book cover and sell your book. This symbol is what you need to have to know that you are safe to use this image. If you are interested in the other Creative Commons Licenses available and how you can use the material in certain circumstances, visit https://creativecommons.org

For CC0 Images visit https://pixabay.com, Create a free account and start searching for free images. If you like them and they are of value to you, you can offer to buy the photographer a coffee on the site. A small fee to help the photographer out. Another source of potentially free images are Wikimedia Commons

There are a lot of different photo editing software packages available, not many are genuinely free. I have been using Gimp for all of my photographic editings for many years. It is a great graphics tool. It can do everything that I need to crop, resize and edit images for website creation. You can download it for PC, Mac, and Linux from https://gimp.org

Search Video

Searching for Video. Of course, the first place you are going to search is youtube.

I found the following statistics from Brandwatch

*6 out of 10 people prefer online video platforms to live TV
*By 2025, half of the viewers under 32 will not subscribe to a pay-TV service
*In an average month, 8 out of 10 18-49 year-olds watch YouTube
*In 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%
*On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network
*You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)
*PewDiePie, real name Felix Kjellberg, is the highest earning YouTube star. He has over 43 million subscribers, and last year earned $12 million before tax in 2015

If you want to see how much time you already spend on Youtube visit: https://www.youtube.com/analytics?o=U

My challenge to you is to use youtube as a place of learning. An institution with video tutorials for everything.

Click the image below to learn more about Youtube Search – Jane is on a scavenger hunt through Youtube.

Advanced Google Search

google search image
Advanced Google Search

In this lesson, we are going to take a deeper look at how Google Search works.
To Understand how Google Search works we need to understand more about the process that Google uses to scan documents on the internet and return a result that we are looking for.

We need to understand a few Key Terms

Google Page Rank
Web Crawling and
Page Indexing and
Key Words and Phrases

What is Google Trying to do?
Google Mission Statement. “To organize the world’s information and make it universally accessible and useful.”Oct 14, 2016

If their mission is to organize the world’s information, they first have to collect it. The collection process is all about web crawling.
Google send out their spiders, (not the 8 legged type) but software spiders that crawl along on the links of web pages and report back to Google what they find.
This information includes how many links are connected to this page. If the page is important it will have a lot of other pages trying to link to it as a reference
The spider looks for words that are used more than once and if those words are also used in the links to other pages.

These words are called KeyWords. If Google users are typing these keywords into a Google search than Google indexes the page and serves it back to the person searching
The page with the most links for keywords that have authority is served first on page 1 of Google Search Page.
There are more than 200 criteria that determine a page rank and the emphasis changes regularly.
Let take another lesson from Matt Cutts

We are going to try to reverse engineer the Google Search Process. You change is to go to your favorite web page, Make it easy on yourself.
Pick a simple single article page not a news page. Right down on a piece of paper

1. The URL in the address bar at the top of the page.
2. The title
3. The first heading
4. What are the title words that appear in the first paragraph
5. The name of the links on the page
6. The name of the images on the page.

What words are common between each task above.

If you type these words into a Google search, does your current page come up on page one of Google?
Let me know how you went in the comments form on this page.