Why get into Apps?
Mobile development is necessary for a market where everything is getting smaller and faster. Programs that run on a PC may not present well on your iPhone or Android wearable device. So mobile development is a fantastic new adventure that can create vast amounts of wealth and prosperity for someone. Who that someone is, I am not sure. Probably the telcos and device manufacturers are the ones that will benefit the most.
I have read some statistics that 59% of app developers don’t earn enough money to pay for their Apple developers license. I am not sure how true this is but, there are a lot of free apps in the app store and a lot of apps with very few downloads. I don’t think the little geek sitting at home coding away is able to produce a masterpiece of technology that the world will just fight over to get onto their phones and pads first. It’s a big business affair, and the most important part of the whole thing is the marketing. You can have the greatest idea, but if no-one knows about it, it stays a great idea. You can have a crappy idea, that is valuable to one person that will buy it if it is put in front of them. Having a great idea, that is marketed well, can become a business.
I listen to a lot of audio books about marketing and when it comes to internet marketing, they constantly talk about a niche and keywords. Even though the wave has crashed on SEO, the continuous talk is still about the niche and the keywords. Marketing your app requires a marketing that includes your niche and keywords to stand out. My niche is personal security, and dartfrog cloud is our first app introduced to this niche.
App development is a business. It needs a business plan, a marketing plan, investments of both time and money. Most normal businesses don’t last 5 years and most App developers won’t last either. Be in the minority any follow some of the development ideas I have in the checklist below.